About Kind Riot
At Kind Riot, story leads everything.
Working throughout Toronto, the GTA, and beyond, Kind Riot pairs international perspective with boutique agility.
We operate as a connected network of filmmakers, producers, and specialists. A director-led production company built on a shared belief in thoughtful, craft-led filmmaking.
Rather than a traditional in-house model, Kind Riot is designed to stay lean and flexible. We assemble bespoke teams around each project to suit the story, the audience, and the ambition behind it. This approach keeps productions focused and efficient, allowing more of the budget to live on screen while bringing together the right creative voices for each brief.
Founded by British-born director James Lawes, whose award-winning work spans two decades and includes films for Disney, McDonald’s, Amazon, Chevrolet, Lexus, Tim Hortons, Best Buy, Canon, Philips, Citizens Bank, Bechtel, Lebara, and WWF, Kind Riot brings a distinct visual sensibility and a human touch to everything we create.
Our Approach
We keep things close and collaborative. Hands-on energy and a passion for producing work that stands out.
Every project begins with a conversation. We take time to understand your goals, your audience, and what success looks like.
From there, we concept, script, and produce work that’s tailored, not templated. Whether it’s a single brand film or a multi-channel campaign, we develop ideas that feel uniquely yours.
Our director-led structure ensures creative continuity from first idea to final frame, with a bespoke team assembled for each story from a trusted network of filmmakers and producers.